Cheers Food & Beverages was incorporated in the Aerated Water and Beverages business. The journey began with the innovative idea of filling soda in PET bottles, leading to the creation of Yupp soda, which became a market leader in North India.

The Wheafree brand was officially launched. Prompted by the necessity to provide safe, gluten-free food for their daughter, founders Harinder Lamba and Deepika focused on providing nourishing gluten-free alternatives.

Wheafree reached a major milestone, offering over 100 gluten-free products to the market, catering to diverse dietary needs without compromising on taste.

Launched a new brand, EVERHEALTH, for mindful eating. The parent company, Cheers Food & Beverages, was rechristened as Chierz Foods and Beverages Pvt. Ltd.

Focused on Digital and Export growth. Expanded presence into international markets including the UK, Canada, Nepal, and Amazon USA.

Registered trademarks in the UK, Canada, and Australia. Secured the first export orders from Australia, establishing Wheafree as a global gluten-free brand.

Entered into Strategic tie-up with Everest Traders Inc for distribution of our products in CANADA & USA. Shipped first full container load of our products to Canada

Shipped First full container load of our products to USA. Launched our products on BLINKIT commerce in DELHI NCR, KOLKATA, PUNE, HYDERABAD, BENGALURU.